What does 140 years of tradition look like when transformed into a contemporary festival experience?
For the Young Wine Festival, we brought Tikves’ anniversary story “Endlessly Yours” out of the campaign and into the space itself.
LED scenography, animated poetry, pop-up bars, art, interactive activations, and music were just some of the elements that transformed the traditional wine festival into a modern experience celebrating the new harvest and the spirit of eternal youth.
One more reason to raise a glass!