How brands can find their meaningful roles in a world turned upside down?

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How brands will change their role in a world after Covid-19? We believe that our consumers in the near future will turn the Maslow’s hierarchy of needs upside down and will focus only on the very basic: food, family, safety and security. The success is guaranteed to those brands that will answer this change in the focus and will find their meaningful role in people’s changed life.

Read the report here: http://ifmccann.com/reports.html