How brands can find their meaningful roles in a world turned upside down?

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How brands will change their role in a world after Covid-19? We believe that our consumers in the near future will turn the Maslow’s hierarchy of needs upside down and will focus only on the very basic: food, family, safety and security. The success is guaranteed to those brands that will answer this change in the focus and will find their meaningful role in people’s changed life.

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