McCann Worldgroup was named the Most Creatively Effective Agency Network in the global 2020 Effie Effectiveness Index. This is the third consecutive year McCann Worldgroup has earned this distinction.
The 2020 Effie Effectiveness Index ranked McCann Worldgroup as the #1 most creatively-effective agency network worldwide, the highest-ranking for advertising effectiveness in the industry. What’s more, this marks the third consecutive year that McCann Worldgroup has received this honor.
In addition, four individual McCann Worldgroup agencies ranked in the top 10 of all the agencies ranked globally by the Effies Index: FP7//McCann Dubai was ranked #1; P7/DXB, McCann Worldgroup India (New Delhi) was ranked #3; McCann Worldgroup Lima was ranked #5, and McCann Tel Aviv was ranked #10.
In the regional rankings, McCann Worldgroup Europe was ranked #1 for Europe; McCann Worldgroup’s agencies in Africa and the Middle East were ranked #1 for the Africa/Middle East region, and McCann Worldgroup was ranked #1 for the U.S.
The Effie Effectiveness rankings recognized the global marketers who were the most successful in producing effective results with their marketing communications and included a number of global clients served by McCann Worldgroup, including Coca-Cola, Nestlé, and IKEA. McCann Worldgroup clients like General Motors, Mastercard, Microsoft, and Reckitt Benckiser contributed to the network’s recognition as well.