Creativity is the only way to survive

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On the first WeCann Live panel in organization of I&F Grupa, the creative directors from our agencies McCann Skopje, McCann Beograd, McCann Stockholm, McCann Tirana, McCann Zagreb, McCann Copenhagen and Agency Drive exchanged their opinions for the role of creativity during the coronavirus pandemic in which we live in. All of them from their own aspect and own territory, expressed their views and answered the question what does it mean for the specific market and what are the trends in our industry that will follow.