Recruit & retain adults by being the first choice for every adult socializing occasion, with or without alcohol
Drive relevancy and redefine the character required and Expand the user base trough new flavors – provide unique premium refreshment
We needed to stay relevant to the adults. Make a room on a shopfloor to play with strength of Schweppes brand in other categories (orange & lemon) and provide premium refreshment on the adult’s territory. We invited them to make the first trial with modern and premium shop floor communication.
Creative development of visuals and POS elements on point of sales with impressive activations
Support in organization of Internal engagement for Pivara employees as main brand ambassadors of these new flavors
Experiential BTL activations using different approaches targeting 40K contacts:
– WET sampling: 36K contacts
– Street sampling: 32K contacts
– Event sampling: 8K contacts
Geographical coverage: 5 cities (Skopje, Kumanovo, Tetovo, Bitola, Prilep), 18 micro locations.