As challenging sales before the Christmas holidays can be, one way to get noticed is to offer something big for free.
So, can ŠKODA KAROQ SUV be the reason to keep consumers focused on a premium oil brand such as LUKOIL? Can it also attract a new customer base, as well as increase consumer loyalty to the LUKOIL network?
LUKOIL Macedonia is a company that respects and rewards its loyal customers, and by organizing these types of prize games, the company actually expresses its gratitude towards them.
A brand new NCP at the end of the year, just before the holidays, is exactly what you need to strengthen the relationship and nurture brand loyalty.
In a Christmas spirit, we’ve organized NCP with a fully integrated campaign, while giving out worthy prizes to the participants.
Using attractive prizes, such as the Skoda Karoq SUV and many others like tablets, smartwatches, rooftop cargo carriers, etc., we encouraged many consumers to take part in the NCP “Fill, travel, and win!” by LUKOIL Macedonia.
But what is most important, we managed to increase brand awareness and drive bigger sales at LUKOIL petrol stations across the country.