In a world where financial terms sound like a secret language, we created something truly different for our client Halkbank – Finfluencer. This series of short, entertaining social media videos transforms the financial world into something everyone can understand – and even love!
The main character, the Finfluencer (brilliantly portrayed by Antonio Tashkovski), uses humor and honesty to bust myths about banking, saving, investing, and protection from digital fraud. Instead of heavy terminology and complicated explanations, the Finfluencer speaks “our language,” sharing practical tips that anyone can apply right away.
With this campaign, we show that financial literacy doesn’t have to be boring or out of reach – it can be inspiring, simple, and fun. Finfluencer is not just a project, but a movement that brings financial education exactly where it’s needed most – among young people, on social media, and into everyday life.