Internet speed and reliability are of the utmost importance for nearly all internet users – a strong internet connection can make our everyday life much easier and more enjoyable.
The fact that A1 Macedonija has the fastest data transmission speed in the country, ahead of it’s competition, according to measurements by telco regulator AEK, was a great inspiration for us to create a meaningful campaign.
Driven by curiosity, people seek to explore the world, and it is the high-speed internet that allows them to come up with immediate answers. At no time in life is curiosity more powerful than in the childhood.
Our main character brings us to the main message by asking countless questions about speed while trying to figure them out by himself. Through various situations that involve and associate it with speed, the action in the TVC develops vividly.