We would like to make it simpler and say we have organized a fashion show, but we can’t because what we did for HALKBANK is more than fashion, innovative models or clothes! We created “Dresses with pockets” as a platform which started to slowly redesign the stereotypes about women, their professional performances and freedom!
It all started with a powerful and striking teaser video which opened a public discussion on social networks, followed by a fashion show where five Macedonian designers presented their unique models of dresses with pockets as a symbol of financial equality for women. It ended with a successful auction that collected funds intended to be donated to women from vulnerable social categories.
This platform dedicated to women empowerment and support is reinforced with a full IMC campaign. And it is not the end – the campaign is planned to go on until end of year.