For the event that marked the 5th anniversary of A1 Macedonia and which was part of the integrated marketing campaign “Life is Beautiful with You”, McCann Skopje chose an innovative approach that, in addition to a top performance by the Macedonian pop diva Karolina with the Bitola Chamber Orchestra, included visual extravagance and an experimental approach to the space where the anniversary was held. Through a play of lights and various effects, the lobby of the National Opera and Balet received a different, ultra-modern look.
For an additional effect, on the evening of the event, the Skopje Fortress was also illuminated with the message “Life is Beautiful with You”, which gave the visitors of the event, and all citizens of the capital, another unexpected visual experience on the day of the anniversary.
