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Synergy of northern and southern European creativity

Managers and creatives from Nordic agencies that operate within I&F McCann Grupa visited the company headquarters in Belgrade to discuss further development plans, joint projects and exchange practices.

Srdjan Šaper, the Founder of the company, said that this was the first visit since I&F McCann Grupa acquired agencies in Norway, Sweden, Denmark and Finland. “This meeting has turned Belgrade into an important point on the map of creative Europe. It’s up to us to take advantage of this huge potential for our countries, as well for the industry we represent, for all our employees and, of course, for our business partners. The synergy of the north and the south will give an additional quality to I&F McCann Grupa, which has been operating for almost 20 years,” said Šaper.

Hans Martin Megard, Nordic CEO for Scandinavian Design Group, a leading design company operating as part of I&F McCann Grupa, said, “Srdjan Šaper and his team have built a powerful system in Southeast Europe, and this is an inspiration for us and our goal is to do the same with agencies in the Nordic region and become even more successful globally.”

Vlatko Dimovski, Chief Operating Officer in I&F Grupa responsible for the Adriatic region said:

‘‘The synergy of Macedonian temperamentand the Scandinavian freshness opens new creative horizons which our team in Skopje will know how to utilize the most. The European expertise of our new colleagues from the North strengthens our local knowledge enabling us to perform the best service, provide the most relevant creative products and to be a step ahead of others. 

I&F McCann Grupa has been operating for almost 20 years, covering 12 markets in Southeast and Northern Europe with a combined population of 58 million, and employs more than 600 talented professionals.