MK ENG

Faster. More fair. More efficient

With the intention to raise awareness in the public, together with USAID we promoted the new law on criminal procedure and the benefits that come from it.

Our slogan for the campaign “Faster. More fair. More efficient.” stressed out the main benefits from the changes made in the law and its proceedings. From the key message, we developed a communication platform that used all the communication channels. These channels most efficiently delivered the information and explanation to the broad audience about the most important changes in the way the law works. The campaign was remembered by the TV commercial which brings close the changes in the law to the citizens in a direct, clear and fun way. Other materials, such as print outs, flyers, brochures, web banners additionally explain the full reach of the new law.