Faster. More fair. More efficient
Our slogan for the campaign “Faster. More fair. More efficient.” stressed out the main benefits from the changes made in the law and its proceedings. From the key message, we developed a communication platform that used all the communication channels. These channels most efficiently delivered the information and explanation to the broad audience about the most important changes in the way the law works. The campaign was remembered by the TV commercial which brings close the changes in the law to the citizens in a direct, clear and fun way. Other materials, such as print outs, flyers, brochures, web banners additionally explain the full reach of the new law.