McCann Agency Network of the Year at the Golden Drum Festival

Agency network McCann from Central and Eastern Europe, within I&F McCann Grupa operates, was declared the most successful communications system in this part of Europe at the Golden Drum festival. McCann Beograd and McCann Tirana, both operating within the I& F McCann Grupa, contributed to the winning this significant recognition with two awards, a one Golden award and two Silver awards.



After McCann Belgrade was declared the most successful agency in the region this year, this award for the agency network confirms the quality of the work of all McCann agencies that operate within of McCann CEE. I’m proud that McCann Beograd and McCann Tirana contributed to this success by winning awards at Golden Drum Festival. Our vision is to be the preferred communications partner in the region and, aside from the best services, to be agency whose campaign are recognize by creativity.” said Srdjan Saper founder of I&F McCann Grupa.



The “Taxi drama“ campaign, which McCann Beograd realised for Yugoslav Drama Theatre (JDP) won the Golden Drum award in the category of Film (TV, cinema and online) and the Silver Drum in the Direct campaign category, but also reached the finals of the PR category. McCann Tirana, which also operates as part of I&F McCann Grupa, is the first Albanian agency that won an award at this festival, winning the Silver Drum in the Events category for their „Respect the living, too“ campaign, created to raise awareness for road safety and implemented for  the Albanian Ministry of Internal Affairs.



The Golden Drum festival in Portorož is one of the most important festivals in the region which traditionally attracts some of the best global agencies. This year marks its 21st anniversary; it’s organized by the Slovenian chamber of advertising. 30 agency networks and 291 agencies from 24 countries participate in the festival, collectively they entered a total of 1220 works.


You can watch the three winning  “Drama in the Taxi” videos on the following links:

Drama in the Taxi– Tenser than Shakespeare:


Drama u taksiju – Dostoevsky on the streets of Belgrade :


Drama u taksiju – Venetian Vengeance, Serbian Style:


You can watch the winning “Respect the Living, too” campaign on the following link: