MK ENG

McCANN Skopje for Cevahir Holding

Under the motto Life Unlimited, the campaign for Cevahir Sky City was launched, a residential complex and a shopping mall in Skopje, Macedonia.

This time from the creative kitchen of McCaNN the name of the project “came out”, the whole corporate visual identity, the strategy and the launch of an IMC sales and image campaign. The PR activities in the launch phase were also done by McCANN Skopje.

With a press conference, Cevahir Sky City opened the doors of the “7th force”, and immediately afterwards for everyone interested. 

TVC, print campaign, OOH, digital activities, all were launched in one day and circled this interesting project and announced a new marketing trend in the real estate sector in the country.