Pro-bono project with the School of Journalism and Public Relations
Pro - bono project for granting scolarships for studies at the School for Journalisam and Public relations.
McCann Skopje and the School of Journalism and Public Relations started a long term project of giving scholarships to talented students.
McCann is the creator of the visual identity of the project as well as its communication materials such as TV animations, leaflets, print ads, bus branding and posters.
The project allows a 3 year scholarship to selected talented students also offering them possibility to spend time as internships in the Agency.