MK ENG

Wine Bon Ton

Client:

Tikveš Winery

 

Challenge:

Educate wine enthusiasts about drinking wine and combining wine and food.

 

Solution:

A series of interactive YouTube videos (for the first time in Macedonia) was developed where viewers were introduced with the story and at the end of every video there was a question the viewer needs to answer. When the correct answer is given, an explanation is provided.

The YouTube videos were presented in a  Facebooktab and promoted with Facebook ads.

 

Results:

Increase in Facebook community by 100%

Over 25,000 total video views

Innovative and engaging experience with the brand