Edno e SKOPSKO
The challenge for McCANN Skopje was to improve the market position of the favorite Macedonian beer and to make the popular SKOPSKO to be even closer to its consumers.
‘ Edno e SKOPSKO’ (There is one SKOPSKO) is the slogan of the new communication platform for the biggest Macedonian brand – SKOPSKO beer. The platform is a continuation of the successful story of the brand that started in 1924. In its rich history, SKOPSKO has successfully maintained its quality while following the trends, needs and expectations of the consumers.
The new visual identity is a mix of modern and progressive, it is up to date, but it sdoesn’t forget the traditional. ‘Edno e SKOPSKO’ toast to the optimism, positive attitude in each of us, confidence, honesty and to the appreciation of the little and big things in live!
The integrated marketing campaign ‘Edno e SKOPSKO’ communicates through different media and channels: TV, Radio, Print, OOH, digital media, promo materials and BTL promotions.