NESCAFÉ - Ukraine

Client: 

Nescafe Ukraine

Challenge:

Position NESCAFÉ Gold above the competitors as the superior coffee  experience with the  richest AROMA and best taste. Present it as the ultimate coffee which has the  ability to awaken your senses, to be able to see and enjoy every  moment in life

Creative solution:

Aromatherapy as the best way to awaken our senses. As a form of alternative way that uses aromatic compounds from plants, for the purpose of improving a person's mood.  Aromatherapy  is the exact and perfect synonym for NESCAFÉ Gold, because,  only the best beans are used and golden roasted to the exact perfect moment  for richest aroma and delicious taste beyond measure. Used media: TV, Print, OOH, Digital and New Media.