
NESCAFÉ - Ukraine
Client:
Nescafe Ukraine
Challenge:
Position NESCAFÉ Gold above the competitors as the superior coffee experience with the richest AROMA and best taste. Present it as the ultimate coffee which has the ability to awaken your senses, to be able to see and enjoy every moment in life
Creative solution:
Aromatherapy as the best way to awaken our senses. As a form of alternative way that uses aromatic compounds from plants, for the purpose of improving a person's mood. Aromatherapy is the exact and perfect synonym for NESCAFÉ Gold, because, only the best beans are used and golden roasted to the exact perfect moment for richest aroma and delicious taste beyond measure. Used media: TV, Print, OOH, Digital and New Media.