MK ENG

Made in Macedonia

Client:

Government of RM, Ministry of Economy (prior Ministry of  Trade)

 

The Challenge:

Improve the image of the Macedonian products and boost the sale of domestic products that has a direct influence on the economy

 

Creative solution:

Campaign logo that represents a very simple, smiling sun that reminds on the Macedonian flag. Adding the phrase “Made in Macedonia” symbolizing quality of the western standards (Made in Italy, Made in USA, etc.)

Complete IMC campaign with several phases, Teaser , Image, Educational, Celebrity endorsement, Implementation of “Made in Macedonia” in the outlets

 

Results:

The campaign has rouse the growth of the domestic products for 20 %  for only 1 year, according BrimaGalup research

According BrimaGalupresearch it is qualified as the most effective campaign

Even today this logo is on every Macedonian fiscal bill