MK ENG

COCA-COLA ULTRA LAUNCH

Client:

The Coca-Cola Company

 

Challenge:

Introduce the Ultra Glass RGB packaging for Coca-Cola and

Coca-Cola light. Further build equity intrinsic and authenticity/genuine dimensions

 

Creative solution:

Communicate the shape as a unique and recognizable item for Coke bottle.

 

Results:

“Export” TVC to Iberian division, Asia, Africa and CSE Region. This TVC was voted as the second most effective campaign in the South-Eastern and Adriatic region for the year 2007