COCA-COLA ULTRA LAUNCH
The Coca-Cola Company
Introduce the Ultra Glass RGB packaging for Coca-Cola and
Coca-Cola light. Further build equity intrinsic and authenticity/genuine dimensions
Communicate the shape as a unique and recognizable item for Coke bottle.
“Export” TVC to Iberian division, Asia, Africa and CSE Region. This TVC was voted as the second most effective campaign in the South-Eastern and Adriatic region for the year 2007