Coca Cola Euro 2007
The Coca-Cola Company
To develop regional creative concept for Adriatic region with flexibility to adjust depending on markets needs with idea how to communicate prize fund . To amplify core creative idea in each contact point and combine main thrust advertising with integrated promotional activities to maximize impact.
(Goal) Hug on the Coke side of life (Because Coke and football inspire spontaneous interaction between different people)
Labels and full POP set, Idea/storyboard development (adaptation of Un-huggable promo TVC), Impressive displays, regular displays, PBS activation, coolers activation, Display competition (all outlets across the Balkan)
5 countries from the region where only adapting the creative materials and concept that we have developed for Coke Euro 2007