MK ENG

Coca Cola Euro 2007

Client:
The Coca-Cola Company

 

Challenge:

To develop regional creative concept for Adriatic region  with flexibility to adjust depending on markets needs with idea how to communicate prize fund . To amplify core creative idea in each contact point and combine main thrust advertising with integrated promotional activities to maximize impact.

 

Creative solution:

(Goal) Hug on the Coke side of life (Because Coke and football inspire spontaneous interaction between different people)

With Deliverables:

Labels and full POP set, Idea/storyboard development (adaptation of Un-huggable promo TVC), Impressive displays, regular displays, PBS activation, coolers activation, Display competition (all outlets across the Balkan)

 

Results:

5 countries from the region where only adapting the creative materials and concept that we have developed for Coke Euro 2007