MK ENG

Coca-Cola Soundwave Festival

Client:

The Coca-Cola Company

 

The Challenge:

Increase purchase, consumption frequency, and incidence among TG and strengthen brand relationship with them

Use the broad appeal of music to speak to teen passions bringing Coca-Cola into their lives and build consumption in music occasions

 

Creative solution:

Co-orgnizerof Coca-Cola Vol2. SoundWaveFestival (Promoting modern music directions in the spirit of Coca-Cola)

Organizing National Consumer Promotion

Using IMC approach for both activations

 

Results:

Excellent media coverage of the Festival

Over 15000 visitors on the SoundWavefestival

More then 1400 foreign visitors on the festival

SoundWavefestival in only two years became a traditional festival