Coca-Cola Soundwave Festival


The Coca-Cola Company


The Challenge:

Increase purchase, consumption frequency, and incidence among TG and strengthen brand relationship with them

Use the broad appeal of music to speak to teen passions bringing Coca-Cola into their lives and build consumption in music occasions


Creative solution:

Co-orgnizerof Coca-Cola Vol2. SoundWaveFestival (Promoting modern music directions in the spirit of Coca-Cola)

Organizing National Consumer Promotion

Using IMC approach for both activations



Excellent media coverage of the Festival

Over 15000 visitors on the SoundWavefestival

More then 1400 foreign visitors on the festival

SoundWavefestival in only two years became a traditional festival