MK ENG

TCCC and Pivara AD Skopje Grassroots project 2013

Challenge:

For a second year in a row, the Grassroots platform of Coca-Cola and Pivara AD Skopje, addresses different target groups involving teens, parents and their friends. It promotes healthy living habits, sharing common values, spending quality time with family and friend.

The main activity under this platform is the Coca-Cola football Cup.
 
Main channels for promoting this valuable CSR project are public  relations, recognizable branding of teams, stadium and surrounding as well as promo materials.
 
 
Creative solution:

Branding is allowing visibility and the experiential sampling activations are included in the final stage. 

 

Results:

Delivery of thousands of Coca-Cola products. 

Great media coverage of the Cup

The branding allowed great and recognizable visibility.