MK ENG

Check Them

http://www.youtube.com/watch?v=71uDQ_qaLak&feature

 

Client:
NGO  VeritasSpirity

The Challenge:

Raise awareness for testicular cancer and inform men how to detect  it (with almost no available budget). The illness can be detected by self-examination

Creative solution:

Give men a HAND. Hand wobblers and stickers placed everywhere where men ago: sport objects, betting places, car wash snooker rooms.

All materials were supported with the web page www.proverigi.com.mk  (proverigi=check them)

Results:

Testicular cancer awareness before campaign  was irrelevant,while afterwards it was significantly higher.

Increase doctors visits

Our internet banners were clicked 1100% more then the regular banners

Winner of the Golden Lion of the Cannes Lions Festival
Winner of numerous awards in worldwide advertising festival