MK ENG

Foundation Anita Fetic

Client:

Foundation Anita Fetic

 

Challenge:

Popularization of traffic safety among all traffic participants influencing in decreasing the number of death  and injuries.

 

Creative solution:

The main intend was causing an emotion and in that manner to influence preventively to all traffic participants. The main slogan of the campaign “Slow down for us who love you” is aimed to all, very broad auditorium, that includes the direct participants in the traffic IMC approach (TV, radio,  print, OOH, POS, social media (fb, youtube), PR (press conferences, TV guests, announcements, editorials, voluntaries activities, donation conference).